Customers are the core requirement for any business and as such there is a need to foster and maintain great customer relationships with them.

The capacity to have a relationship with a customer allows the organization to become an integral part of the customer’s business process. This integration is dependent upon quality of product, belief and trust in our service and an ability to meet and exceed the expectations of the customer.

This training pack takes a refreshing look at the key requirements for a CRM process that integrates your organization with those of your customers.

Learning Objectives
At the end of this training module participants will be able to:
• Understand the importance of customer relationships.
• Identify the key components of CRM.
• Describe the factors that cause CRM to succeed or fail.
• Understand the different ways that you as an employee can affect CRM.
• Identify types of customer and their potential impact on your business.
• Use the material presented to develop a customer-centered approach to your role.
Customer Relationship Management Training Pack
- 83 Training Slides (customize if required - add logos, examples etc)

- 48 Page Comprehensive Participant Manual (print multiple copies)

- Highly Interactive Practical Exercises