Having a great product is no longer enough – the organization must be able to analyze itself and all the components of the business environment, then develop an approach to the market to ensure that the product sells.

The key components of the marketing process from product through to competitors, are analysed in this training pack and presented in an uncomplicated and applicable manner.

Learning Objectives

At the end of this module participants will be able to:
• Identify the main obstacles to effective marketing.
• Understand the marketing process.
• Understand a range of tools and techniques for marketing.
- Product
- Price
- Place
- Promotion
• Use these techniques to build an effective marketing process.
• Implement an effective marketing process in the organization.

Marketing Training Pack

- 71 Training Slides (customize if required - add logos, examples etc)

- 31 Page Comprehensive Participant Manual (print multiple copies)

- Highly Interactive Practical Exercises